SEO " Search Engine Optimization "
It is carried out to increase the SEO performance of your website, which is the whole of the work done to rank websites in search engines.
SEO is the process of taking steps to help a website or content source rank higher on Google. Looking at the differences between SEO and paid advertising is that SEO works based on "organic" rankings. That means you don't pay to be in that area.
Optimized content; Google etc. It means that search engines are ranked higher in the SERP when something is searched.
Helps you increase brand awareness
When you do strategic SEO work, you can also base your goals on increasing brand awareness. Having more results about your brand in search engines and getting more exposure to users will help you increase your brand awareness. By editing your blog content or content on the website, the more content you produce to respond to search queries, the more you can increase your brand awareness.
You drive traffic to your website organically
When you increase your visibility on the internet with SEO studies, you will start to attract more traffic to your website. You have the chance to turn this incoming traffic back into your website.
You can reduce your AdWords budget
When strategic SEO work is done correctly, it may not have to constantly allocate a budget to AdWords campaigns as it provides quality traffic to websites organically; Or you can reduce your AdWords budget with quality organic traffic.
Ideal for long-term marketing efforts
SEO is one of the works that should not be considered as instant and short-term. While short-term studies can be done, it also provides benefits as a long-term investment with the right keyword choices and strategies. It takes a certain time for SEO content to be evaluated and indexed. The valuation of these content over time will also help you get organic traffic from these content in the long run.